The BridgeTrack Advantage for Advertisers

With BridgeTrack you are in full control of your digital creative, with real time actionable intelligence at your fingertips

Measure impressions, clicks and conversion in real-time
Test several creative versions of your ad and know in minutes which works best
Measure the true effectiveness of your ads with our reach and frequency and latency reports
Gauge how your offline advertising and online are working together

BridgeTrack makes your marketing efforts more agile than ever

Start cross-channel campaigns within weeks of signing up
Cut down on the steps required to launch a campaign using our streamlined workflow processes
Automate your media purchasing and trafficking process using our advanced media planner features
Segment customers and contact them in minutes instead of days or weeks

BridgeTrack enables you to maintain a consistent message by centrally managing creative for all of your digital channels

Change content across channels with the touch of a button
Eliminate the possibility of showing the wrong offer or wrong rate
Centrally manage content across multiple digital channels in real-time, avoiding expensive mistakes and increasing quality control
Create a cohesive and all-encompassing experience across any channel

BridgeTrack can integrate with your internal CRM and 3rd party vendors, to help you identify opportunities to increase the value of your customers

Refine your targeting and segmentation by linking your in-house data with BridgeTrack’s campaign analytics
Identify new targeting opportunities by viewing a 360 degree picture of your customer interactions that includes demographic information, responses to offers, and purchase patterns, all of which results in refined cross-sell and up-sell initiatives
Enrich the amount of information at your fingertips by leveraging BridgeTrack’s partnerships with enterprise marketing vendors